According to Demis Hassabis, Genie 3 can now accurately model intuitive physics, including complex elements such as lighting, gravity, material interactions, and especially liquids. The latest demonstration shows highly realistic water movement when a character interacts with a puddle, highlighting significant progress in AI-driven physics simulation for virtual environments. This advancement enables developers to create more immersive and responsive gaming experiences and opens new business opportunities in animation, virtual reality, and digital content creation by reducing reliance on manual coding for physical effects (source: Demis Hassabis on Twitter).

According to ElevenLabs (@elevenlabsio), the release of Voice Design v3 demonstrates significant advancements in AI-powered voice generation, allowing users to create highly customized character voices, such as a calm, husky warrior with a thick Japanese accent. This technology showcases practical business applications in media localization, gaming, and virtual assistants, enabling studios and developers to rapidly prototype and deploy unique and expressive voices at scale (source: @elevenlabsio, June 25, 2025). The update positions ElevenLabs as a key player in the growing synthetic voice market, opening new AI-driven opportunities for content creators and enterprises.

According to Demis Hassabis on Twitter, the intersection of cutting-edge AI technology and creativity is driving transformative change in both science and art, particularly in sectors such as gaming. Hassabis, whose early work included developing AI for games like Theme Park, emphasizes that this fusion is creating new business opportunities for deploying generative AI tools in creative industries, including game development, digital art, and interactive media (Source: @demishassabis, June 17, 2025). The practical application of AI in these areas is enabling studios and artists to accelerate content creation, personalize user experiences, and unlock new monetization models, positioning AI as a catalyst for innovation and commercial growth.